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The Secret strategy of OnePlus

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Reviewing the Strategies that OnePlus used to sell it's Smartphones, and what they'll continue doing for the OnePlus 7 and beyond.
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50 Comments

    Popular Comments:

Uchiha Madara . 2019-06-04
This is so true
121 2 . Reply
Visvesh Narayan . 2019-05-24
OnePlus phones are still great value, it's just that they are more expensive than before, and still cheaper than other rivals' comparable phones.
121 2 . Reply
RGB ReviewGadgetBangladesh . 2019-05-14
excellent voice.....!
121 2 . Reply
Ashuj . 2019-05-13
Main reason I used to buy OnePlus devices was the sandstone back and camera
121 2 . Reply
Dax Frost . 2019-05-13
Great video, man. Thanks. I would like to point out that neither this nor the TechAltar video address a single part of OxygenOS. While it's not revolutionary, it's a single differentiating factor for many users, which I think is odd to ignore.
121 2 . Reply
Shashi Dhar . 2019-05-10
Finally some big channel talked about it, not even a single negative review online for oneplus ( hate that lame name) I feel like they are paying all major YouTube channels and online gaints like Amazon, positive reviews everywhere, to be Frank I used every one plus devices from the beginning and I'm yet to be impressed by this overhyped phone, without Google's stock Android and Qualcomm's Snapdragon oneplus is dead, after all these years I'm still curious why people praise this average phone brand, don't even get me started with their pricing games, quality wise oneplus is no where near, apple, samsung, mi, anybody can make a stock Android phone with Snapdragon 800 series, what the big deal?
121 2 . Reply
Dragan Bakema . 2019-05-09
This colab i understand. Good creators without selling voices Great in depth reviews.
121 2 . Reply
Boonyabhut Tangchaisuk . 2019-05-09
I think 6t might be the last good phone
121 2 . Reply
Boonyabhut Tangchaisuk . 2019-05-09
Turns out mrwhosetheboss is working against 1+
121 2 . Reply
AMG . 2019-05-08
I think that I may as well spend the extra bucks to upgrade to a proper flagship, and then use it for approx. 5 years.
Oh, and that's without talking about the S10e.
121 2 . Reply
John Kavanaugh . 2019-05-08
The one main thing I like about OnePlus phones is, that you can unlock the bootloader put a custom recovery on the phone, so that when the new versions of Android come out you can flash the new version of Android and so much more customization,which means the OnePlus phones pay attention to what their customers want, so thanks again OnePlus, for the motto, never settle, that's why OnePlus kicks ass.!!. Awesome video, boss.!!.✌️in.
121 2 . Reply
Abu bakr Saad . 2019-05-07
What oneplus should do is release a new phone that is high end but at a decent price .. for example .. a phone with the latest SD855 and ip68 with no notch that is for sale for 500$ .. that way .. people will start buying it from all over the world
121 2 . Reply
Gregory Jason . 2019-05-07
I use the OnePlus 5T since December 2017. This phone is still performing like when I bought it. Hopefully will continue being like this for quite sometime.
121 2 . Reply
Von Beon . 2019-05-06
The biggest reason why OnePlus phones sell is because of how they balance hardware software and price
121 2 . Reply
Giovana Samara . 2019-05-02
One thing OnePlus does is a little questionable, though: the T model releases only a few months after the original model's release.
It makes consumers feel like they might have made a mistake, that they should have waited a bit more, or that they'll never be able to "keep up".
121 2 . Reply
Uhh Huh . 2019-05-02
I got a one plus ad on this video
121 2 . Reply
Aamir Tanoli . 2019-05-01
I bought oneplus one and then never bought a oneplus device again. Dont get me wrong, i LOVEDDDDD the oneplus one but when they started jacking up prices with each launch, i moved away and chose other budget brands
121 2 . Reply
Daniel Merkley . 2019-04-26
OnePlus destroys competition with charging speed. No bloatware. Intuitive and customizebale software (love me some lock-screen gestures). Oodles of RAM which keeps the phone quick as it ages. Included case and pre-installed screen protector. One of the first with in-screen fingerprint and now pop-up camera. I agree that they are no longer the budget friendly alternative, but to say that they aren't intuitive and have no step-up in many aspects on other brands is a fallacy.
121 2 . Reply
rogue p4cket . 2019-04-26
Wonder if the oneplus 6T and the 6 and 5T prices drop after the oneplus 7 lunch in 2 weeks time? Worth holding out buying any of these before this lunch you think?
121 2 . Reply
david young . 2019-04-26
Several months later and everything you have talked about is true the 7 is just about here and we know the price will be a round 25% higher what a shame
121 2 . Reply
Ditrix Genesis . 2019-04-25
4:32 - "they just do what other phone companies are doing, but cheaper" I have to disagree. Of course, there is never too much innovation behind OnePlus phones, but the 6t was one of if not the best phone of 2018. How can a phone that's doing as much or less than other phones take number 1 spot with only a reduced pricepoint? Over time, the OnePlus phone should fall out of favor for a better phone, but OnePlus has held strong over time.
121 2 . Reply
daddy . 2019-04-25
oneplus is sure to not be a budget smartphone brand if they keep up with this
they arent going to die off their smartphones still are great after all
im fine with oneplus trying to get into the flagship phone market, but they should still make quality budget phones on a community standpoint
look at what Samsung does with their A and J series phone, or lg with their Q series phones, if oneplus wants to be a flagship brand, I hope they still focus on the budget side of their smartphones, unlike apple
121 2 . Reply
Keb Alvarez . 2019-04-25
Im gonna wait for oneplus 10 before i dispose my 5t.
121 2 . Reply
jerome lim . 2019-04-24
Wow so may people commented before watching the video
121 2 . Reply
Renni . 2019-04-22
I need to stop making seperate comments but this is honestly dumb. This video is comparing new phones to old phones and switching USD for Euros and Euros for USD all in the honor of making the One plus look bad. First of all the 6t costs $550 (USD) and it is a phone from late 2018 (november) the samsung s8 is from early 2017 (March) and the 7+ is from late 2017. Of course they will cost less.
121 2 . Reply
Renni . 2019-04-22
The release date is more or less confirmed May 14th this year. There is a good chance it will be launched along the 7 Pro but not confirmed
121 2 . Reply
Renni . 2019-04-22
The estimated price is 549 euros but k
121 2 . Reply
cinIALVEspO w . 2019-04-17
why didn't you mention that this whole concept of oneplus being a startup is a lie, they're just a subbrand of oppo
121 2 . Reply
T . 2019-04-15
Lg software wont be that polished but their hardware is better it has proper super wide angle cam and proper audio managment system which gives amazing audio if your into music and first movie kinda video shooting and editing options i mean they invest alot in these innovations and gets hits hard in the price when they release cuz of weak marketing. While oneplus plays it safe n juss try to stand along with flagships i mean they never innovate anything and their hardware is cheap like the haptic feedback their mic are all below average given its a flagship device. These things will be noticeble ones you used a proper flagship and move onto oneplus device.
121 2 . Reply
Dr Faisal Iqbal . 2019-04-14
onepkus fall in love ......deeply
121 2 . Reply
Zacharia 619 . 2019-04-13
I was told 1+7 strategies... I only saw 7... ive been lied to!
121 2 . Reply
Sam Pomare . 2019-04-10
I’m a  user and I’m not leaving anytime soon but I’ve always respected OnePlus. I can really see myself using one. Keep it up OnePlus.
121 2 . Reply
Ocuyo . 2019-04-09
You forget that Oneplus phones are as big Samsung's Note and Apple's + phones which cost $1000+, and therefore they are still a good deal at current prices. I am kidding. I know you didn't forget. You omitted it to make a biased point.
121 2 . Reply
Peter Scrace . 2019-04-08
The undeniable truth about OnePlus is that their software is really in a league of its own, something other companies seemingly still haven't learnt.
121 2 . Reply
vjal vjal . 2019-04-04
One plus is shit, had an op6, camera was ok at first then update to pie came and camera shots were really bad. Waited for update and nothing came. One plus brings about new phones and abandons the previous phone.They want you to upgrade your phone everytime a new phone releases .Also dual camera for depth sensing ? Really do something useful with it. You can check the output from individual camera and prepare to be disappointed. Actual op price would be equal to 25k ruppees
121 2 . Reply
nishant singh . 2019-03-28
This explains why reviewer such as Marques Brownlee reviews OnePlus 6/6T as phone of the year, which was so shocking! To rate it higher than true flagships which offers more and better quality.. but this is because of his association with OnePlus and the company allows early access to him to review n all and also use him in marketing their products.
121 2 . Reply
Akam Tadar . 2019-03-26
As a one plus 6 user I can say Apple customer care service is far better than one plus.
121 2 . Reply
Nalina Chandran . 2019-03-25
I like one plus,s strategy especially color cycle so which company makes phones that don't appeal to the people... (Not apple)
IT'S LG ( life's good)
More like not good
121 2 . Reply
Heynando . 2019-03-24
LG's phones aren't their prime source of revenue, to the contrary, on the other hand OnePlus' revenue is constituted exclusively of smartphones meaning if they don't sell phones they'll go out of business, that's precisely why they are aggressive, they have to fight. The comparison between the two brands & models isn't wrong but it is somewhat an amateur POV. OnePlus is nerdy, and the majority of their customers are nerds, ask a non-nerdy person if they ever heard of OnePlus, the answer will most certainly be negative. I think this video collaboration has good intentions, but bad or not-enough research.
121 2 . Reply
Views And Reviews . 2019-03-24
I like you videos and ur look...but i found bit high voice modulation in your voice..
121 2 . Reply
Debjyoti Chakraborty . 2019-03-23
This is an eye-opener. Even today the so called influencers are comparing OnePlus 6t with S10. 6t with a birght optical fingerprint scanner and no wireless charging compared to a phone with groundbreaking ultrasonic fingerprint scanner, wireless charging, wireless power sharing, extra wide angle camera, one of the first companies to adopt holepunch, next gen WiFi etc. How can one compare OnePlus 6t to S10. These influencers are still now living a dream.
121 2 . Reply
GaurangGP Patkar . 2019-03-22
I thought this will get more dislikes than likes. People are very overhyped about one plus.
121 2 . Reply
Ghiyãth Klink . 2019-03-22
Oneplus should just buy out HTC
121 2 . Reply
Reyhan R. R. . 2019-03-21
Flagship with below 4000mAh battery still no deal for me
121 2 . Reply
morfgo . 2019-03-20
Ur gay
121 2 . Reply
PersonalPotatoGayming . 2019-03-16
I am looking to buy a oneplus 6 over the note 8 because i really need a new phone and for me it's better to buy an old flaship than a new midrange. The only thing i hate about the oneplus is the motto "the speed you need". What ? usb 2 is SPEED ? having a fhd screen over a qhd screen just to make the phone last longer and work faster is ok ? no, oneplus, you got it wrong !
121 2 . Reply
Ajay Ganesh . 2019-03-13
And not to mention oppo and vivo doing all the hot water testing for oneplus, so that oneplus can take the dip with confidence.
121 2 . Reply
Daniel Díaz . 2019-03-12
Hablas en español jaja
121 2 . Reply
South Slav . 2019-03-11
But the fine tuning of the device is a big deal.
121 2 . Reply
Magnus Lööv . 2019-03-10
Their biggest selling point still is that their phones are very good value for the things that matters for many.
Compared to the LG G7 for example, they still have probably the best non-stock android that is very pure and clean and extremely fluid/snappy.
The G7 also only have 4 gigs of RAM and a normal IPS LCD and not Amoled.
It also have a much worse game performance due to a higher resolution screen and its battery time is worse due to the combo of a lesser powerful battery and bigger screen.
They know that humans are much better at seing differences in contrast than other factors (colors, resolution) and using a lower resed amoled screen accomplish that in addition to also giving better gaming performance and batteri life. Also about 2200X1080 isn't exactly low res anyways...
I think OnePlus make very smart choices in what matters for the phone owner.
They also are extremely quick to update to never versions of android and they support their devices for a long time.
The LG G7 Thinq as late as February this year still hadn't got Android 9 for international phones, only in South Korea.
I think a similar case can be made against Samsungs similar priced phones with less Ram, much less fluid interface, non-stock android, late updates, few updates to an old phone etc.
121 2 . Reply