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The Secret strategy of OnePlus

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Reviewing the Strategies that OnePlus used to sell it's Smartphones, and what they'll continue doing for the OnePlus 7 and beyond.
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oneplus oneplus 7 one plus 7 oneplus 6t oneplus strategy oneplus exposed oneplus review oneplus history oneplus story oneplus 7t oneplus7 oneplus 7 unboxing oneplus 7 features oneplus 7 official video

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50 Comments

    Popular Comments:

Heynando . 2019-03-24
LG's phones aren't their prime source of revenue, to the contrary, on the other hand OnePlus' revenue is constituted exclusively of smartphones meaning if they don't sell phones they'll go out of business, that's precisely why they are aggressive, they have to fight. The comparison between the two brands & models isn't wrong but it is somewhat an amateur POV. OnePlus is nerdy, and the majority of their customers are nerds, ask a non-nerdy person if they ever heard of OnePlus, the answer will most certainly be negative. I think this video collaboration has good intentions, but bad or not-enough research.
121 2 . Reply
Views And Reviews . 2019-03-24
I like you videos and ur look...but i found bit high voice modulation in your voice..
121 2 . Reply
Debjyoti Chakraborty . 2019-03-23
This is an eye-opener. Even today the so called influencers are comparing OnePlus 6t with S10. 6t with a birght optical fingerprint scanner and no wireless charging compared to a phone with groundbreaking ultrasonic fingerprint scanner, wireless charging, wireless power sharing, extra wide angle camera, one of the first companies to adopt holepunch, next gen WiFi etc. How can one compare OnePlus 6t to S10. These influencers are still now living a dream.
121 2 . Reply
GaurangGP Patkar . 2019-03-22
I thought this will get more dislikes than likes. People are very overhyped about one plus.
121 2 . Reply
Ghiyãth Klink . 2019-03-22
Oneplus should just buy out HTC
121 2 . Reply
Reyhan R. R. . 2019-03-21
Flagship with below 4000mAh battery still no deal for me
121 2 . Reply
morfgo . 2019-03-20
Ur gay
121 2 . Reply
PersonalPotatoGayming . 2019-03-16
I am looking to buy a oneplus 6 over the note 8 because i really need a new phone and for me it's better to buy an old flaship than a new midrange. The only thing i hate about the oneplus is the motto "the speed you need". What ? usb 2 is SPEED ? having a fhd screen over a qhd screen just to make the phone last longer and work faster is ok ? no, oneplus, you got it wrong !
121 2 . Reply
Ajay Ganesh . 2019-03-13
And not to mention oppo and vivo doing all the hot water testing for oneplus, so that oneplus can take the dip with confidence.
121 2 . Reply
Daniel Díaz . 2019-03-12
Hablas en español jaja
121 2 . Reply
Vanja Pecalj . 2019-03-11
But the fine tuning of the device is a big deal.
121 2 . Reply
Magnus Lööv . 2019-03-10
Their biggest selling point still is that their phones are very good value for the things that matters for many.
Compared to the LG G7 for example, they still have probably the best non-stock android that is very pure and clean and extremely fluid/snappy.
The G7 also only have 4 gigs of RAM and a normal IPS LCD and not Amoled.
It also have a much worse game performance due to a higher resolution screen and its battery time is worse due to the combo of a lesser powerful battery and bigger screen.
They know that humans are much better at seing differences in contrast than other factors (colors, resolution) and using a lower resed amoled screen accomplish that in addition to also giving better gaming performance and batteri life. Also about 2200X1080 isn't exactly low res anyways...
I think OnePlus make very smart choices in what matters for the phone owner.
They also are extremely quick to update to never versions of android and they support their devices for a long time.
The LG G7 Thinq as late as February this year still hadn't got Android 9 for international phones, only in South Korea.
I think a similar case can be made against Samsungs similar priced phones with less Ram, much less fluid interface, non-stock android, late updates, few updates to an old phone etc.
121 2 . Reply
Mafuzur Rahman Siddique . 2019-03-09
I wish i Could win a giveaway...
From u
Mr ur theboss 💙
121 2 . Reply
dexter cube . 2019-03-06
" Of course they don't pay us"
121 2 . Reply
Jay . 2019-03-06
The phone for broke bums
121 2 . Reply
Tony Willingham . 2019-03-05
So in other words they have an exceptional marketing strategy..
121 2 . Reply
PHANINDRA RAVI . 2019-03-02
Very knowledgeable....and was fun to watch
121 2 . Reply
advi sesh . 2019-03-01
LG G7 is a much better phone than one plus 6t. One plus may have better design compared , buy they fail on many aspects. Let me elaborate..
1) Display: LG makes damn good displays for televisons like samsung and they can afford to put that bleeding edge tech in their phones. Even though it's lcd panel it's miles ahead of sub par oled display from one plus. It has twice the resolution , supports hdr10 , gets super bright and has additional white sub pixel along with RGB making it so much richer and contrast ratio is up there with the best in competition.
2) IP 68 Water and dust resistance and military certified to withstand extreme weather and environmental conditions. 3) Audio quality: It has quad dac for great audio experience through headphones and has boombox speaker that amplifies the sound by using the space inside the body as a resonance chamber.
4) Haptic system: Verge has reported that LG uses one of the best haptic vibration motor for ultra smooth touch feedback.
5) Camera : Includes ultra wide angle lens that captures so much more of the scene compared to normal lens. It has the best manual video control ever put in a smartphone. It even records in hdr10 in cine mode.
What I really want people to understand is that don't be fooled by what tech youtubers recommend to you . A lot of it depends on how much a company spends on marketing. Sadly LG spends all their resources on R&D rather than good marketing. Hence all their flagship smartphones are termed as underrated every single year. LG please step up your marketing game or you will perish like HTC.
121 2 . Reply
Nirmala P . 2019-03-01
XIAOMI is the brand that will take over one plus if they keep increasing prices...
121 2 . Reply
S S . 2019-02-28
name of the Outro song?
121 2 . Reply
Rods Start . 2019-02-27
Which country this brand from??
121 2 . Reply
Hunter . 2019-02-27
Also, they listen to their fan base.
121 2 . Reply
Shayan . 2019-02-26
+Great Software
+Great Build Quality
+Mute slider
+Great Screen

-Bad Camera Software (Use Pixel Mod)
-No wireless charging (Even with Glass Back)
-USB 2.0
-Mono Speaker
-No ips rating

Tell me if u like or dislike any OnePlus feature and i will update the list
121 2 . Reply
Justin Su . 2019-02-26
the oneplus two is definitely worse than the one so it didn't really always smash what came before it
121 2 . Reply
PTM . 2019-02-26
Watching this on my 6t 🐣🐣
121 2 . Reply
PTM . 2019-02-26
OnePlus is the Apple for Android lovers 😇
121 2 . Reply
Shukra Sripalli . 2019-02-23
Ur Voice is dammnnnn Good Bro 👌👌👌👌👌😎
121 2 . Reply
Predator Pinsir . 2019-02-21
The Oneplus One wasn't unique. It was a modified Oppo find 7
121 2 . Reply
Mr Fox . 2019-02-18
Software is a major selling point. It's rock solid, I don't enjoy tinkering with roms anymore, and OnePlus gives that clean OS with light customisation. But yes, their software update times are disappointingly average.
121 2 . Reply
Nafiul Islam . 2019-02-16
I think they are really underplaying the software side of things. Oxygen OS is a pleasure to use, and gets regular updates. Furthermore, they have a policy of updating their phones 2 years after the release of the T model. The only other phone that can compare is the Pixel, and that costs a lot more. I think what these two reviewers are missing is that OnePlus has transitioned from a budget phone to a value-for-money flagship phone that has great software and great hardware.
121 2 . Reply
Uneventful Event . 2019-02-15
I just want a good damn headphone jack
121 2 . Reply
Elenuky96 . 2019-02-15
I have to say that i had my OnePlus 1 for almost 5 years and i had to changed because i broke the screen. I moved into the OnePLus 6 just because i think this phones are for years and works almost like the first day.
121 2 . Reply
Wael Isa . 2019-02-14
Thanks to you and TechAltsr :)
121 2 . Reply
JeevS GOne . 2019-02-14
Please do a video for Honor brand
121 2 . Reply
Jonathan Simpson . 2019-02-13
When OnePlus reach £800-£1,000 for their devices, I'll look for a cheaper "flagship killer".
121 2 . Reply
Alex Pires . 2019-02-13
TechAltar is awesome!!!!! Great Video Mrwhosetheboss!
121 2 . Reply
Ali Haider . 2019-02-11
Song name at the video end ?? Anyone!
121 2 . Reply
P P . 2019-02-10
Jan 9..the day i got a oneplus 6t
121 2 . Reply
its sareX . 2019-02-10
Lol I got a OnePlus ad before this
121 2 . Reply
Almaz Light . 2019-02-08
У него красивый голос
121 2 . Reply
Muhamad Ubaied . 2019-02-08
but oneplus is not the flagship killer anymore..they have pretty much become flagship themself the price. How can price be so expensive if cost of making already going down? Now make way for new generation like Poco, Honor View 20 and many more to come.
121 2 . Reply
D M . 2019-02-07
For me Xiaomi killed all :) have poco and mi8 for wife and me and we need no more plus prices are normal compered to others. Btw video is great like all your video so no need to say more :) Cheers
121 2 . Reply
Jari Seppälä . 2019-02-06
It is not secret, if we know it, right?
121 2 . Reply
obolohito jibon . 2019-02-05
one plus is not a value for money any more
121 2 . Reply
Safi Majid . 2019-02-05
Don't they get to share resources from OPPO and vivo in terms of R&D
121 2 . Reply
Pagal Nixon . 2019-02-03
whats the name of lalalala song plays at the end
121 2 . Reply
Sayak Das . 2019-02-03
I have also noticed this trend when I was comparing the price of OnePlusOne with the current version. It steadily rose. Now it's very closer to Samsung S flagships.
121 2 . Reply
Artūrs Šmitiņš . 2019-02-02
The video felt choppy. Collabs need better transitions otherwise it's like "Ok, I'm done, now to you Arun", "oh, you have some more to say, "Now back to you again". This ping pong strategy is confusing.
121 2 . Reply
Fazil Abdul Lathif . 2019-02-02
Marketing is required to stand out from the crowd. But the main reason I support one plus is software update and software that feels like cyanogen/lineage. It’s stock plus so many small options. It is Google’s Nexus done properly.

You should compare the price of one plus with pixel.

Comparing with Samsung or LG is just bad. They don’t care about the software.
121 2 . Reply
4-UP . 2019-01-30
I don't care about the price of the phone, I CAN AFFORD IT, the phone is beautiful, only 1 problem, I DO NOT DO NOTCHES, Period.

4-UP
121 2 . Reply